Can you spare 10 minutes to help shape how Australian homeowners choose tradies?
Finding a tradie is easy.
Knowing who's worth choosing isn't.
That's why we're building something different.
Not another directory.
Not another lead generation website.
A platform that helps locals see what makes great tradies the obvious choice — and gives those tradies the chance to stand out for the right reasons.
Your experience will help shape how My Local Hero works—because the best solutions come from the people who live this industry every day.
Because homeowners shouldn't have to guess—and great tradies shouldn't have to hope.
This is about giving homeowners the confidence to hire well, and giving good tradies a real chance to show their worth.
As a thank you for sharing your experience, you'll receive exclusive launch resources and early access reserved for survey participants.
A professionally written article that showcases your expertise by solving a real homeowner problem, with links back to your business.
Be among the first invited to apply for a Founding Hero position before they're opened up more broadly.
Request a complimentary 60-minute Business Visibility & Trust Review to uncover ways to increase enquiries.
Discover what homeowners actually look for when deciding who to hire — and how your business compares.
We're listening first, building second.
You're the expert. Not us.
You know your industry. We don't.
You know what homeowners get right — and what they get wrong.
You know what makes running a trade business easier, what makes it harder, and what separates the good operators from everyone else.
That's exactly why we're asking. Before we build My Local Hero, we want to hear from the people who live this every day — not because we think we have the answers, but because we know we don't.
We're building something different. Finding a tradie isn't hard — Google can do that, directories can do that, lead platforms can do that.
What's hard is helping homeowners understand who they can trust.
We're building something that helps homeowners see what makes a great tradie worth choosing — before they even pick up the phone.
If we're going to get that right, we need real insights from the people who know this industry best — not assumptions, not guesses.
Your answers won't disappear into a spreadsheet.
They'll help shape something that gives great tradies a better chance to be recognised for their expertise—not just the price of their quote.
It takes about 10 minutes. No sales pitch. No obligation. Just your honest opinion.
Start the Survey
The Survey
Nothing complicated — around 10 minutes, covering topics like:
Some of the best ideas don't come from multiple-choice questions. We'll also give you plenty of space to tell us what's missing, what frustrates you, and what you'd change if you could. No sales pitch. No obligation. Just your honest opinion.
We're on a mission to help homeowners see what makes you worth choosing.
Hi, I'm Nicole Warnock, founder of My Local Hero.
A few years ago I renovated my home, and like many homeowners, I thought choosing the right tradie would be straightforward.
It wasn't.
I worked with some absolutely fantastic tradies—people I'd happily recommend to anyone.
But I also made a few choices I genuinely regret.
Not because those businesses looked untrustworthy. Quite the opposite.
Some were recommended by friends. Some came from Facebook groups. Some had professional websites and great reviews.
The problem wasn't where I found them. It was that I didn't know what questions to ask—or how to tell the difference until it was too late.
That experience left me asking a simple question.
Why is it easier to compare almost anything online than it is to compare the people working on your home?
With a background in journalism and marketing, I knew there had to be a better way.
That's how My Local Hero began.
But here's something I realised very quickly.
The businesses doing the best work aren't always the ones getting the best jobs.
Sometimes they're losing work to businesses that simply market themselves better.
Sometimes they're wasting hours quoting jobs that were never going ahead.
Sometimes they're competing against people who look identical online, even though the quality couldn't be more different.
That's exactly why we're asking tradies for their opinions before we build this.
If we're going to create something that helps homeowners choose better, it also has to help good tradies spend less time chasing the wrong customers—and more time winning the right ones.
Takes about 10 minutes. Your answers help shape My Local Hero — plus you'll get exclusive launch rewards for taking part.
Start the Survey🔒 Confidential · No sales pitch · No obligation
Everything you want to know before taking part.
10 minutes of your time. No sales pitch. Help shape the future of how homeowners choose tradies—and receive exclusive launch bonuses.
We'll email you the moment Founding Hero applications open — before anyone else hears about it.
No spam. Unsubscribe anytime.